Webformer Tools

Stop losing jobs to a phone that didn't get answered

Add-ons that sit on your website and catch the leads a busy shop misses — the after-hours call, the missed call during a job, the quote request nobody followed up on. Not a new website. Not a CRM. Just the pieces that turn a visit or a call into a booked job.

Built first for HVAC, plumbing, and electrical — works just as well for clinics, salons, and contractors who live on calls and bookings.

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The Tools

Six tools. One job each.

Take what you need. Everything is billed monthly, no long-term contract, and priced to bundle with a Webformer site rather than stack six separate apps on top of one.

Talk to Norma — Deskline's live AI agent

This is a real, live AI agent, not a recording. Type a message below and Norma (built for a sample client, Peak HVAC) will actually respond. Just want Deskline, no site needed? See it on its own page →

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Bundles

Bundled with your site beats six separate apps

Most shops don't want six logins. These two bundles cover the common cases at a lower starting price than adding the tools one at a time.

Site + Capture
$45/mo starting

For a shop that just needs to stop losing leads at the door.

  • Booking Widget
  • Smart Intake / Quote Form
  • Missed-Call Text-Back
Most Requested
Site + Desk
$169/mo starting + $99 setup

Everything in Site + Capture, plus a phone desk that never clocks out.

  • Everything in Site + Capture
  • Deskline (AI phone desk)
  • Setup fee waived when bundled with a new site build

Starting prices — your actual quote depends on call volume and which tools you already have in place. Lead Inbox + Weekly Summary and Review Ask can be added to either bundle.

Built for shops that live on the phone — HVAC, plumbing, electrical, clinics, salons.
Add-ons sit on the site you already have. No new CRM to learn.
Monthly, no long-term contract.
Examples

What a customer actually sees

Real formats, not screenshots of a demo account — this is the shape of what goes out under your business's name.

FAQ

Questions, answered

No. Deskline picks up the calls you'd otherwise miss — after-hours, mid-job, or when the line's already busy. You keep your number; calls just stop disappearing into voicemail. A caller can ask for a real person at any point and Deskline hands off.
No. This is a small, focused set of tools that plug into your site — not a full CRM, payroll, or inventory system. If you already run one of those, these tools sit alongside it fine.
No — Deskline and the standalone add-ons can go on a site you already have. A couple of tools (like the booking widget) come free with a new Webformer site build, and everything's cheaper bundled that way, but it's not a requirement.
Mostly your business details and about 15 minutes on a setup call. For Deskline that's call forwarding on your existing number; for the booking widget it's access to the calendar you already use. We handle the setup and test it with you before it goes live.
Everything's billed monthly with no long-term contract. Cancel a tool whenever it stops being useful.
No promises on numbers — that depends on your market and how busy you already are. What these tools do is concrete: they answer, text back, and log the leads that would otherwise slip through while you're on another job.
Get Started

Set up your Webformer Tools

Book a 30-minute setup call

The fastest way to get going. We'll walk through which tools fit your business, get call forwarding and your calendar connected, and test everything live before you pay for anything.

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